Welcome to Launch Effect! Our latest blog post: Recently Spotted Launch Effect Sites No. 11

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Recently Spotted Launch Effect Sites No. 7

Seven fresh picks for the seventh spotlight installment! Click on the images to get a closer look.

An interim site for B.E.A.T. (Bridging Education & Art Together), a nonprofit that provides music and dance programs for under-served communities in NYC. Built with Launch Effect Premium:

BEAT NYC Home

BEAT NYC

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Track Your Projects with ProjectFlow!

ProjectFlow - Free Project Tracking app

ProjectFlow is a new project tracking tool that helps you get a clear, big-picture view of all the things you’re working on. It’s the latest project from Barrel, the NY-based digital agency that brought you Launch Effect. We’ve been using ProjectFlow to organize and track new features, marketing initiatives, and performance tweaks for Launch Effect.

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Get Customer Feedback Before You Launch

KISSinsights

What other products would you like to see us offer? What do you think would be a fair price for this product?  Is there anything preventing you from signing up at this point?

These are questions we’d dream of asking site visitors before we launch our next big idea, right? With KISSinsights, now you can.

KISSinsights is a slick survey tool that lets you get candid, real-time feedback from customers and site visitors. Useful for getting insights into your customers’ needs and catching potential marketing flubs on the spot, KISSinsights is a great widget to use with Launch Effect—especially if you’re launching a new product or service. That’s why we made installing KISSinsights on Launch Effect a real cinch.

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Crafting Your Privacy Policy

Default Privacy Policy

Since Launch Effect’s core function is to collect people’s email addresses, it’s important to have a privacy policy that is transparent and protects your users’ personal information.

While our theme comes with a generic privacy policy, your policy should be tailored to your business and the data you collect.

Here are main questions your privacy policy should address and answer:

  1. What type of information do you collect? e.g. email addresses, names, IP addresses, etc.
  2. How and why do you collect the information? e.g. We use Google Analytics to track traffic data.
  3. How do you protect your customers’ or users’ personal information? e.g. We never share information to any third-parties.


Rather than peppering your privacy policy with big terms, use simple and sensible language so that it’s easy to read and understand. Remember, your privacy policy shouldn’t read like Lorem Ipsum.

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Get the Latest Launch Effect Release for Faster, Smoother Experience

No huge features to announce today, but we’re very happy to release the latest version of Launch Effect. We’ve done a number of things to make things work better including:

  • Major speed improvements
  • Fixes for the Facebook Like/Send functionality
  • General code clean-up and consolidation

We’ve also added the ability for users to customize the message in the “Returning User?” tooltip.

You can now customize the message of the Returning Visitors tooltip.

You can now add code into the Privacy Policy field so 3rd party tools like iubenda can be used (we’ll be blogging about this very soon).

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Launch Effect Premium: The First 4 Months

Click to see an interactive version of this chart

Because many of our customers are entrepreneurs and small business owners who create, market, and sell products, we thought it could be helpful to share our own experiences in the marketing and selling of Launch Effect Premium.

We first released Launch Effect Premium back in December 2011. What had originally started out as a free theme that we made for fun turned into a marketable product as requests for various features started to pour in from those who gave the free version a try. We worked quickly to push out a simple version that allowed for a brandable footer and decided to charge 2 prices: $35 for a single site license and $65 for an unlimited site license. We also outlined several ambitious features to come at a later time including an animated progress bar and countdown timer, the ability to build pages beyond the landing page, and additional form fields.

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Finally! Launch Effect Premium Now Supports Additional Form Fields

Collect different types of information from visitors with our new feature.

After weeks of designing, building, and testing, we are very happy to announce the release of the latest Launch Effect Premium version featuring the ability to add additional form fields to your sign-up page and tab. We’ve put together a demo that showcases the functionality. Check it out right here.

Custom Fields

It's easy to pick the types of forms you want to create.

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Recently Spotted Launch Effect Sites No. 5

From a frozen yogurt shop in Louisville, Kentucky, to a digital publication company in Annecy, France, people from different parts of the world are using Launch Effect to launch new and exciting ventures! Click on the images to see the full-size view.

You can never have too many froyo joints:

Sweet Savannah's Read more »

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