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Launch Effect Video Tutorial: How to Use PayPal “Buy Now” Feature

Hello Launch Effect community!

Ever since we launched Launch Effect Premium version 2.28, we’ve gotten a handful of questions regarding how to best use the PayPal “Buy Now” button feature. Below is a video tutorial we have put together for you to see how you can sell multiple product options on your product page as well as see how the PayPal feature works in action*.

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Launch Your Own Promotions with Privy!

Privy - Online promotions made simple
We’re thrilled to announce that we’ve teamed up with Privy to help you run promotions on your Launch Effect site. Yup, we just got more viral-friendly!

Privy, a Boston-born startup, is a new marketing platform that allows you to create and publish custom promotions on your website and social media pages.

It’s the perfect, cost-effective solution for small business owners who want to boost sales and conversions without hurting their margins.

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Track Your Projects with ProjectFlow!

ProjectFlow - Free Project Tracking app

ProjectFlow is a new project tracking tool that helps you get a clear, big-picture view of all the things you’re working on. It’s the latest project from Barrel, the NY-based digital agency that brought you Launch Effect. We’ve been using ProjectFlow to organize and track new features, marketing initiatives, and performance tweaks for Launch Effect.

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Get Customer Feedback Before You Launch

KISSinsights

What other products would you like to see us offer? What do you think would be a fair price for this product?  Is there anything preventing you from signing up at this point?

These are questions we’d dream of asking site visitors before we launch our next big idea, right? With KISSinsights, now you can.

KISSinsights is a slick survey tool that lets you get candid, real-time feedback from customers and site visitors. Useful for getting insights into your customers’ needs and catching potential marketing flubs on the spot, KISSinsights is a great widget to use with Launch Effect—especially if you’re launching a new product or service. That’s why we made installing KISSinsights on Launch Effect a real cinch.

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Crafting Your Privacy Policy

Default Privacy Policy

Since Launch Effect’s core function is to collect people’s email addresses, it’s important to have a privacy policy that is transparent and protects your users’ personal information.

While our theme comes with a generic privacy policy, your policy should be tailored to your business and the data you collect.

Here are main questions your privacy policy should address and answer:

  1. What type of information do you collect? e.g. email addresses, names, IP addresses, etc.
  2. How and why do you collect the information? e.g. We use Google Analytics to track traffic data.
  3. How do you protect your customers’ or users’ personal information? e.g. We never share information to any third-parties.


Rather than peppering your privacy policy with big terms, use simple and sensible language so that it’s easy to read and understand. Remember, your privacy policy shouldn’t read like Lorem Ipsum.

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Monitoring Your Stats

Launch Effect makes it easy to check the integrity of your referrers so that you can rightfully reward your most active supporter.

Under Launch Effect Settings, go to the Stats tab and you’ll see the email addresses and IP addresses of all the people who have signed up. Use the sorting option on Time and IP to check if there are any potential abuses. If you notice a bunch of sign-ups from the same IP, take a look at the time stamp to see if they are reasonably spaced apart or if they may potentially be one person trying to game the system.

Check your stats

Sort by IP to see if there are potential abuses.

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Spice Up Your Page by Adding a Subtle Pattern to Your Container

One of Launch Effect’s key visual feature is the oversized background image that gives the page a dramatic feel. We’ve seen some really beautiful images as well as some very creative variations. Today, we wanted to highlight the container area and how a simple tweak can give your page even more polish.

An example of a container with a pattern, in this case a dark wood pattern.

The container area is where the content goes. It’s set to white as a default and we’ve seen our users change up the colors and play around with the transparency (how-to info right here). One way to add an extra touch of customization is to try a pattern for the container background. You can use Adobe Illustrator or Photoshop to create one (there are lots of great tutorials if you do a quick Google search), but if you’d like to save some time, we recommend a very nice resource: Subtle Patterns.
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Work on Another Theme While Using Launch Effect as Landing Page

One of the requests we’ve received more than a few times is the ability to use Launch Effect while working on a different theme on the same WP install. We’re still a few of months away from introducing a Launch Effect plugin that would allow for this, but we recently came across a plugin that makes it possible for you to have a Launch Effect page up while working on something else.

Theme Test Drive

Theme Test Drive is a plugin by Vladimir Prelovac. You can grab it for free right here. We decided to try it out on one of our demo sites to see how it all worked.

Installation was straightforward–your typical plugin install on WordPress. Our goal for this test run was to work on the Twenty Eleven Theme on the admin side while visitors would still see our Small Poodle Club Launch Effect page. We left the activated theme as Launch Effect:

Our settings under Appearance: Themes

We then went to the Theme Test Drive settings tab and selected Twenty Eleven under “Usage”:

Under the Theme Test Drive settings, we selected Twenty Eleven as the theme to preview as admin.

We left the access to be admin-only (level 10) and then clicked on Enable Theme Drive. This made it look as though Twenty Eleven was activated as the theme on the sidebar navigation, which would make it possible for us to work on theme.

Sidebar navigation after enabling Theme Test Drive: no more Launch Effect Settings

When previewing the site as admin, we saw the Twenty Eleven theme in action. We opened up a different browser and, voilà, The Small Poodle Club was still up and fully functional.

A side-by-side look at what admin sees (left) and what visitors see (right).

A big shout out to our user NS on our support forum for first bringing this nifty plugin to our attention.

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