Welcome to Launch Effect! Our latest blog post: Sunsetting Launch Effect



Launch Effect 2.4 Released: Major Performance Enhancements!

We’re thrilled to announce the release of Launch Effect 2.4—the latest update of our theme with major updates to usability and performance! We’ve done a lot of code cleanup and optimization under the hood to make the theme run faster overall, but here’s an overview of some of the new features as well as user interface changes you’ll see in version 2.4.

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Launch Effect 2.25 Released: New Background Slideshow Feature, Autoresponder & More!

This newest release is for our users—the smartest, most supportive users in the WordPress community.

Launch Effect 2.25 features two of the most requested features from our support forum: background slideshow (Premium feature) and autoresponder.

We also fine-tuned our jQuery standards and optimized with WordPress 3.5, so we strongly recommend updating to 2.25 (Lite or Premium) to give your visitors the best possible experience.

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Launch Effect 2.21 Released: Improvements to Speed, Stability, and SEO!

Launch Effect 2.21 Release
It’s finally here! We’re happy to introduce Launch Effect Version 2.21—the latest update of our theme with major enhancements to speed, stability, and SEO.

In a nutshell, we made some key robustness fixes, tweaks to the theme’s responsive styling, and game-changing improvements to the way you can manage your site’s meta data (pro tip: install Yoast’s WordPress SEO Plugin). All these new changes are available on both Lite and Premium versions.

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Launch Effect is Now Responsive!

We’re very pleased to announce the latest release of Launch Effect which makes our theme responsive! Check out our special Responsive Demo.

Both Launch Effect Lite and Premium are fully responsive and look great on mobile devices. (Note: we’re still working out some kinks on Android, so please be on the lookout for updates!)

We’ve made some other minor tweaks in the new version such as the way pages load (a nice graceful fade-in) and JavaScript spinners in place of GIF ones. You can see all the changes right here.

What are you waiting for? Get Premium or check out our free version today!

Finally! Launch Effect Premium Now Supports Additional Form Fields

Collect different types of information from visitors with our new feature.

After weeks of designing, building, and testing, we are very happy to announce the release of the latest Launch Effect Premium version featuring the ability to add additional form fields to your sign-up page and tab. We’ve put together a demo that showcases the functionality. Check it out right here.

Custom Fields

It's easy to pick the types of forms you want to create.

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AWeber Integration is Here!


Yup, Launch Effect has integrated with the email marketing app AWeber!

Available in both the Lite and Premium versions, you can now integrate your Launch Effect stats with AWeber in 3 simple steps:

  1. click on the “Authorize Launch Effect” link to grab your AWeber authorization code
  2. enter the unique authorization code
  3. select the subscriber list you’d like your sign-ups added to.

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MailChimp Integration Just Got More Integrated!

We’re very pleased to announce new enhancements to our MailChimp API integration! This is available for both free and Premium versions!

Our original integration allowed you to input your MailChimp API key and add emails to your list. Several of you asked us to go one step further and pass along more data. We’ve set things up so that MailChimp can now receive the referral code, number of visits, and number of conversions from Launch Effect. We’ve introduced a “Sync Data” feature that will allow people to keep their MailChimp lists up-to-date with the latest Launch Effect stats. This will come in handy if you want to segment your list to send emails to your top referrers. And you can also use the Merge Tag feature on MailChimp to remind people what their referral code is. Wutcha waiting for? Grab the latest version right now.

Sync Data

Here’s how your list will look in MailChimp after syncing:

Your New MailChimp List

One thing to note: while we’ve tested this functionality like crazy, we’ve decided to keep a “beta” tag on it for now. We’d love to get your feedback and please do not hesitate to report any issues so we can address them.

Happy holidays! More to come in the next couple of weeks!


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