The Launch Effect: A WordPress Theme for Viral Launches

Sunsetting Launch Effect

After five years, we’re officially sunsetting Launch Effect. The free version of the theme is still available, but we will no longer offer Premium versions of the theme. We will also no longer be offering support. These changes are effective immediately.

We appreciate your support over the years, and we’re proud of the impact Launch Effect has had on thousands of startups and small businesses all over the world.

We are also exploring a sale of the Launch Effect property and its related assets (domain, website, theme code, and marketing infrastructure). If you are interested, please contact .

Launch Effect 2.25 Released: New Background Slideshow Feature, Autoresponder & More!

This newest release is for our users—the smartest, most supportive users in the WordPress community.

Launch Effect 2.25 features two of the most requested features from our support forum: background slideshow (Premium feature) and autoresponder.

We also fine-tuned our jQuery standards and optimized with WordPress 3.5, so we strongly recommend updating to 2.25 (Lite or Premium) to give your visitors the best possible experience.

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Launch Something 2013 Giveaway — Enter to Win a Premium WordPress Theme Bundle & More!

To get you moving on the right track in 2013, we’re giving away some cool prizes, including a Premium WordPress Theme bundle with Launch Effect Premium and DesignCub Portfolio Theme—a forthcoming theme for visual storytellers.

To enter, follow these three simple steps (takes 2 min, tops!):

1. Go to http://contest.launcheffectapp.com
2. Fill out the form and tell us what your launch plans are for 2013
3. Share the link with your friends. The top 3 with the highest referral rate win!

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Launch Effect 2.21 Released: Improvements to Speed, Stability, and SEO!

It’s finally here! We’re happy to introduce Launch Effect Version 2.21—the latest update of our theme with major enhancements to speed, stability, and SEO.

In a nutshell, we made some key robustness fixes, tweaks to the theme’s responsive styling, and game-changing improvements to the way you can manage your site’s meta data (pro tip: install Yoast’s WordPress SEO Plugin). All these new changes are available on both Lite and Premium versions.

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Launch Effect is Looking for a Top-Notch WordPress Support Specialist!

We’re hiring! Launch Effect is looking for a talented team player to join our small but spry Support Team.

This is a part-time, remote position that’ll require strong development chops, clear and friendly communication skills, and a well-rounded knowledge of all things WordPress.

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Launch Your Own Promotions with Privy!

We’re thrilled to announce that we’ve teamed up with Privy to help you run promotions on your Launch Effect site. Yup, we just got more viral-friendly!

Privy, a Boston-born startup, is a new marketing platform that allows you to create and publish custom promotions on your website and social media pages.

It’s the perfect, cost-effective solution for small business owners who want to boost sales and conversions without hurting their margins.

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Get the Latest Launch Effect Release for Faster, Smoother Experience

No huge features to announce today, but we’re very happy to release the latest version of Launch Effect. We’ve done a number of things to make things work better including:

• Major speed improvements
• Fixes for the Facebook Like/Send functionality
• General code clean-up and consolidation

We’ve also added the ability for users to customize the message in the “Returning User?” tooltip.

You can now customize the message of the Returning Visitors tooltip.

You can now add code into the Privacy Policy field so 3rd party tools like iubenda can be used (we’ll be blogging about this very soon).

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Full Disclosure: Launch Effect Now Includes PressTrends

PressTrends is a new app that gives insights and trends into your WordPress theme’s performance and usage. We recently came upon PressTrends and thought it would be very helpful to include it in our Launch Effect theme (we also love looking at pretty charts). After poking around a bit and reading about how others had gone about including it in their theme, we thought it would be a great tool for us to better gauge how users were using Launch Effect. Version 2.02 for both Lite and Premium now come with PressTrends tracking.

A screenshot of some stats displayed by PressTrends

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Share Your Launch Effect Premium Site and Get a Free T-Shirt!

We’re eager to check out what our customers have been up to with their Launch Effect Premium licenses. Share your Launch Effect Premium Story and we’ll send you a FREE Launch Effect T-shirt (while supplies last)! They’re super soft and features a blown-up version of the LE logo.

Click here to fill out the form and tell your story! We’ll be featuring these stories in a Premium Gallery in the coming weeks.

Become a Launch Effect Affiliate and Earn 20% on Premium Sales!

We’re very happy to announce the Launch Effect Affiliate Program! We’ll be offering 20% commissions on all sales of our Premium licenses. All you need is a PayPal account and you’re ready to start making some money!

Using zferral, you can grab our affiliate ad banners to use on your site.

To get our affiliate system up and running, we opted for zferral, a very easy-to-use affiliate management app. Setup was fairly quick ,and we were able to load up our ad banners in no time. The only thing that we’re still unsure about is the steep $79/month charge for their cheapest plan. We may have to opt for something else in future. We currently use s2Member to manage our Premium area and it looks like s2Member plays well with iDevAffiliate, but we weren’t too keen on the iDevAffiliate interface. Anyway, suggestions are very welcome!

Visit the Launch Effect Affiliate Program website.