Welcome to Launch Effect! Our latest blog post: Sunsetting Launch Effect



Recently Spotted Launch Effect Sites No. 9

New week, new ideas, new Launch Effect sites! Click on the images to get a closer look.

Robert Greene, a New York Times best-selling author, makes the most of Launch Effect by creating a landing page to promote his new book and a blog to connect with readers:

Robert Greene Mastery
Mastery by Robert Greene

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Recently Spotted Launch Effect Sites No. 8

New week, new ideas, new Launch Effect sites! Click on the images to get a closer look.

Engineers Without Borders Canada made a coming-soon site for their 2013 Kumvana Program—a program designed to strengthen dialogue between Canada and countries in Africa:

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Launch Effect is Now Responsive!

We’re very pleased to announce the latest release of Launch Effect which makes our theme responsive! Check out our special Responsive Demo.

Both Launch Effect Lite and Premium are fully responsive and look great on mobile devices. (Note: we’re still working out some kinks on Android, so please be on the lookout for updates!)

We’ve made some other minor tweaks in the new version such as the way pages load (a nice graceful fade-in) and JavaScript spinners in place of GIF ones. You can see all the changes right here.

What are you waiting for? Get Premium or check out our free version today!

Launch Your Own Promotions with Privy!

Privy - Online promotions made simple
We’re thrilled to announce that we’ve teamed up with Privy to help you run promotions on your Launch Effect site. Yup, we just got more viral-friendly!

Privy, a Boston-born startup, is a new marketing platform that allows you to create and publish custom promotions on your website and social media pages.

It’s the perfect, cost-effective solution for small business owners who want to boost sales and conversions without hurting their margins.

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Recently Spotted Launch Effect Sites No. 7

Seven fresh picks for the seventh spotlight installment! Click on the images to get a closer look.

An interim site for B.E.A.T. (Bridging Education & Art Together), a nonprofit that provides music and dance programs for under-served communities in NYC. Built with Launch Effect Premium:



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Track Your Projects with ProjectFlow!

ProjectFlow - Free Project Tracking app

ProjectFlow is a new project tracking tool that helps you get a clear, big-picture view of all the things you’re working on. It’s the latest project from Barrel, the NY-based digital agency that brought you Launch Effect. We’ve been using ProjectFlow to organize and track new features, marketing initiatives, and performance tweaks for Launch Effect.

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Get Customer Feedback Before You Launch


What other products would you like to see us offer? What do you think would be a fair price for this product?  Is there anything preventing you from signing up at this point?

These are questions we’d dream of asking site visitors before we launch our next big idea, right? With KISSinsights, now you can.

KISSinsights is a slick survey tool that lets you get candid, real-time feedback from customers and site visitors. Useful for getting insights into your customers’ needs and catching potential marketing flubs on the spot, KISSinsights is a great widget to use with Launch Effect—especially if you’re launching a new product or service. That’s why we made installing KISSinsights on Launch Effect a real cinch.

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Crafting Your Privacy Policy

Default Privacy Policy

Since Launch Effect’s core function is to collect people’s email addresses, it’s important to have a privacy policy that is transparent and protects your users’ personal information.

While our theme comes with a generic privacy policy, your policy should be tailored to your business and the data you collect.

Here are main questions your privacy policy should address and answer:

  1. What type of information do you collect? e.g. email addresses, names, IP addresses, etc.
  2. How and why do you collect the information? e.g. We use Google Analytics to track traffic data.
  3. How do you protect your customers’ or users’ personal information? e.g. We never share information to any third-parties.

Rather than peppering your privacy policy with big terms, use simple and sensible language so that it’s easy to read and understand. Remember, your privacy policy shouldn’t read like Lorem Ipsum.

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